Millions of Britons are packing their bags this Christmas and New Year—but not crossing borders.
Instead, they’re opting for local festive destinations, bringing a welcome £2.5 billion boost to the United Kingdom (UK) economy.
The latest “Trip Tracker” report from VisitEngland highlights a sharp increase in domestic overnight stays.
This is a testament to the enduring appeal of Britain’s cities, countryside, and festive attractions.
Patricia Yates, CEO of VisitBritain, highlighted the trend and emphasized the significance of every local holiday to the UK’s tourism economy.
“Every domestic trip helps keep the wheels of our tourism economy turning, supporting jobs and local businesses across the country,” she said in a news release.
The numbers behind domestic holiday uptick
According to VisitEngland’s December 2024 survey, 16 percent of Britons are planning overnight holidays in the UK this festive season.
This represents approximately 8.8 million people spending on local accommodations, food, and attractions,
Another four percent remain undecided, hinting at a potential last-minute travel surge.
The projected spending of £2.5 billion during this period is based on an average holiday spend of £286 per trip, adjusted for inflation.
This marks a noticeable increase from last year, as more Brits are choosing domestic travel compared to before.
The increase is due to the rising international travel costs and concerns about unpredictable weather.
For the same reasons, about 30 percent of Brits plan to stay home, while others prefer to travel at a different time of year.
Despite these challenges, the broader trend shows that Britons are finding ways to celebrate.
Top UK local destinations and Brits’ travel styles
Cities are leading the way, with 47 percent of local travelers planning trips to destinations like London, the North West, and the East of England.
Meanwhile, 37 percent of local travelers prefer the charm of countryside and village locations.
On average, travelers are planning stays of about 4.1 nights, making the most of the festive season by exploring multiple attractions.
Hotels remain the accommodation of choice, with over half of holidaymakers booking stays in hotels, motels, or inns.
Rented houses, cottages, or apartments are also popular, chosen by about 15 percent of travelers.
Yates emphasized Britain’s wide variety of offerings, “from vibrant cities to peaceful rural retreats.”
Anyone and everyone can find something they’re interested in for this holiday season and beyond.
Who’s traveling and why
The report highlights that families and younger adults, especially those aged 16 to 34, are most likely to plan domestic trips.
Regional differences also emerge, with Londoners and residents of the West Midlands leading the pack.
About 23 percent of Greater London residents and 19 percent of West Midlands residents are gearing up for overnight trips.
Cost savings play a significant role in these decisions. As economic pressures mount, many Brits are looking for value.
Domestic holidays offer an affordable alternative to international travel while still providing memorable experiences.
Domestic holiday day trips add to the festivities
While overnight trips dominate the headlines, day trips remain a significant part of the holiday season.
About 24 percent of Britons plan at least one day trip, with another 30 percent undecided.
Key highlights include visiting friends and family, exploring Christmas markets, and dining out.
For those concerned about costs, day trips provide a budget-friendly way to enjoy the season.
Many travelers are cutting back on spending for dining and shopping but still prioritize making memories through experiences.
Boosting local economies
Restaurants, hotels, shops, and attractions across the UK are preparing to welcome the influx of domestic tourists.
Christmas markets, festive light displays, and seasonal activities like ice skating and theater shows are among the most popular choices for holidaymakers.
The surge in domestic travel reflects the resilience of the UK’s tourism industry.
Amid global uncertainty, Britons are rediscovering the joys of local travel, supporting their communities, and embracing the holiday spirit.
“There’s never been a better time to explore what’s on our doorstep,” Yates said.
“Whether it’s a city break, a countryside retreat, or a day trip with loved ones, Britain offers endless possibilities this festive season.”
One thing is clear: staying local doesn’t mean sacrificing adventure.
From bustling cities to tranquil villages, there’s something for everyone to enjoy while contributing to the nation’s economy.
This holiday season, domestic tourism isn’t just about economic benefits—it’s a celebration of Britain’s diverse destinations and the resilience of its people.
For millions of Britons, staying local means discovering new adventures, supporting local businesses, and creating lasting memories.